Blanc Bridal on the Brownlow Red Carpet
Chloe Furnari Steps Out in Custom Blanc for the 2024 Brownlow Awards
As the Brownlow red carpet continues to blur the line between sport and high fashion, all eyes turned to Chloe Furnari — fiancée of Fremantle Dockers co-captain Caleb Serong — as she arrived in a custom creation by Perth couture house Blanc Bridal.
The look? A pale blue, hand-dyed silk gown cut with precise bustier tailoring and a full silk chiffon skirt. Designed in close collaboration between Chloe and Blanc’s founder, Brittany Zajitz, the gown reflects the quiet drama and emotional clarity that defines the studio’s work. From concept to construction, every detail was intentional: a plunging V-neckline, exposed structure through the waist, and soft fluidity through the hem. The result was a look that felt both sculptural and weightless.
The colour choice — an ethereal ice blue — was a considered deviation from traditional red carpet palettes, designed to reflect both individuality and restraint. Paired with minimal styling and natural texture, the gown stood out without needing attention. Chloe’s presence was poised, confident, and grounded — a perfect reflection of the studio's signature values: intention over excess, form with feeling.
Founded in Perth, Blanc Bridal has built a reputation for producing one-of-a-kind couture gowns that reflect not only the occasion but also the individual's identity. Led by designer and founder Brittany Zajitz, the studio is known for working closely with clients on made-to-measure pieces, crafted with emotional relevance and structural clarity. Blanc’s work on Chloe’s look affirms its standing not only as a bridal atelier but also as a design house capable of leading in red-carpet couture.
Beyond the aesthetic, sustainability remains a core principle of the Blanc practice. Every gown is crafted with minimal waste through slow production techniques, and the studio’s ongoing partnership with textile recycler Upparel ensures ethical responsibility throughout the entire process.
At this year’s Brownlow, amidst sequins, suits and spectacle, Chloe Furnari’s look stood for something quieter — a return to custom, to craft, and to clothing with meaning. A standout moment, not because it tried to be, but because it couldn’t be anything else.
Georgia Whyte, Aspro PR Agency